When designing effective marketing strategies for products, marketers often consider the ”marketing mix” – the value of the product, the price it might be offered at, how the product is promoted and the places where the product can be accessed or purchased. In competitive marketplaces, a better understanding of the elements of the marketing mix might lead to better marketing strategies and be i...

INTRODUCTION As this year's ISM conference has made clear, alliances between social and commercial marketers – such as CARE's links with Starbucks Coffee, and the Nature Conservancy's work with Georgia-Pacific – have captured the attention and imagination of our field. This is both good and necessary, since such partnerships have the potential to deliver previously unexploited synergies and a w...

a r t i c l e i n f o Social media have increasingly become popular platforms for information dissemination. Recently, companies have attempted to take advantage of social advertising to deliver their advertisements to appropriate customers. The success of message propagation in social media depends greatly on the content relevance and the closeness of social relationships. In this paper, consi...


 Understanding consumer behavior is very important for entrepreneurs, marketers, and advertising agencies. how why consumers make buying decisions will be able to help marketers the right in their marketing. In this writing, using library research methods, namely conducted through materials form of scientific writings, journals, articles reports that have do with topic under study. The da...

For the nearly 18 million Americans suffering from compulsive buying (Bragg, 2009), the process of shopping and buying has caused their lives to go out of control (Magee, 1994; Black, 2007). In an era of social responsibility (Kerin et al., 2011), marketers should understand the negative outcomes of this disease and ensure that marketing practices are not contributing to this social and economi...

Abstract Companies cannot take decisions without the availability of proper information. So, marketers need to have latest information about target market. Marketers achieve this by collecting based on traditional data collection methods and online marketing research. The study discusses various aspects conducting research, role internet in strategies followed companies for ways which communica...