Despite the importance and pervasiveness of marketing, almost nothing is known about the neural mechanisms through which it affects decisions made by individuals. We propose that marketing actions, such as changes in the price of a product, can affect neural representations of experienced pleasantness. We tested this hypothesis by scanning human subjects using functional MRI while they tasted w...

We develop a metaheuristic procedure for multiobjective clustering problems. Our goal is to find good approximations of the efficient frontier for this class of problems and provide a means for improving decision making in multiple areas of application and in particular those related to marketing. The procedure is based on the tabu and scatter search methodologies. Clustering problems have been...

The need for social marketing research in the area of breastfeeding is highlighted by the failure of campaigns to increase breastfeeding rates over the past two decades in developed countries. This is despite evidence of the health benefits of longer breastfeeding duration to both baby and mother, and the high levels of expenditure on these campaigns. Whilst past campaign approaches typically f...

The development of research explaining the structure and operations of interfirm relations and networks in marketing channels and business markets is described. The focus is on the main contributors and research themes that have underpinned the development of marketing thought in this area since the beginning of the 20th century. I show how ideas have been borrowed from other disciplines such a...

Certainly one of the most important public sector issues facing policy makers and marketers is that dealing with the marketing of zero-emission vehicles (ZEVs). A public policydesirable and sometime mandated product, uncertain technology, and unknown demand in the market place continue to pose enormous public sector marketing questions in this area. The present study utilises diffusion theory t...

The study of distribution channels is an important line of inquiry in several fields. In marketing, managing conflict and coordination in channels is studied in behavioral and managerial research (see Gaski 1984 for a review), game theoretic modeling (e.g., Jeuland and Shugan 1983), and empirical research (e.g., Ailawadi 2001). Related work in management information systems and operations manag...

Interpersonal information sources are often used by consumers, and indubitably influence their decision-making processes. Recently, terms such as permission marketing, opt-in marketing, viral marketing and collaborative filtering have been coined to describe different ways in which the Internet can be used to communicate with consumers. These concepts and tools all have in common the use of int...

This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

SMQ / VOL. XII / NO. 1 / SPRING 2006 ABSTRACT Partnership development for national social marketing campaigns is a much copied, but poorly researched, area of practice. As part of the development of Phase II of the Centers for Disease Control’s National Bone Health Campaign, several needs-assessment and market analysis activities were conducted to develop partnership strategies that were respon...