Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...

ABSTRACT The aim of this study was to evaluate the status of information on forest and data transfer and to identify the gaps in information and data flow in forestry sector in Iran. The study evaluated the data and information flow in three levels (control offices level, provincial offices level and organizational offices level) using the document analysis and questioning (interviews and ques...

Neural networks can be viewed as an enabling tool for marketing professionals to work smarter and achieve higher levels of effectiveness. This article reviews applications of neural networks in marketing decision making and some of the challenges of neural networks in marketing management. INTRODUCTION One of the most exciting developments from the information technology community which has fou...

Information Management and Analysis (IMA) implies the single data and knowledge base of the business organization whose algorithm and software complex is designed to solve functional problems of operating and dispatch management, marketing, financial arrangements, accounting, strategic planning and organizing e-document flow between the sources and users of information. The “information – commu...

email marketing is increasingly recognized as an effective internet marketing tool. in this study, a questionnaire is constructed and distributed to a sample of 146 prospects of aditi technologies to find the factors associated with higher response rates. the collected data is analyzed using factor analysis and the 11 factors, from line, subject line, personalization of the subject line, timing...

Consumer relationship management (CRM) requires detailed information and business knowledge for successful adoption. Data mining techniques are widely used in business administration, the financial industry, and marketing. Mining techniques provide decision administration reference for enterprises by integrating useful information and discovering new information from different perspectives. In ...

Ontology-based knowledge representation and modeling for vaccine domain provides an effective mechanism to improve the quality of healthcare information systems. Vaccination process generally includes different processes like vaccine research and development, production, transportation, administration and tracking of the adverse events that may occur after the administration of vaccine. Moreove...