The aim of the present study was to determine how authenticity of emotion expression in speech modulates activity in the neuronal substrates involved in emotion recognition. Within an fMRI paradigm, participants judged either the authenticity (authentic or play acted) or emotional content (anger, fear, joy, or sadness) of recordings of spontaneous emotions and reenactments by professional actor...

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

The recent push for more authentic teaching and learning in science, technology, engineering, and mathematics indicates a shared agreement that undergraduates require greater exposure to professional practices. There is considerable variation, however, in how "authentic" science education is defined. In this paper we present our definition of authenticity as it applies to an "authentic" large-s...

The aim of this study was to examine what extent parasocial relationships with micro-celebrities and mainstream celebrities differ in terms perceived reciprocity, authenticity, intimacy, interaction. A within-person comparison survey responses collected among 402 college students China showed that participants their as more reciprocal than celebrities. However, contrary our expectations, a lowe...

This article addresses the concept of authenticity, a characteristic of late modern Western culture. This characteristic is viewed by some as an ideal and by others as a root of the problems inherent within Western culture. After discussing various viewpoints, the author supports the idea that authenticity should not be totally accepted or rejected and sets forth a proposal based on the so-call...

eCommerce live streaming has enabled new forms of customer engagement, where streamers, viewers and platform owners engage each other in real time to hawk trade goods services. Central sales are streamers. It is therefore critical discover techniques maximize streamers’ engagement with viewers. Based on the intimacy theory, we propose perceived streamers created improves online Our survey resul...