In this chapter we emphasize how we can integrate Web-based sales systems for highly complex customizable products and services by making use of the descriptive representation formalisms of the Semantic Web. Building on the equivalence between the consistency based definition and the description logic based definition of configuration [1], we are capable of transforming our application domain-i...

BACKGROUND AND PURPOSE: Over the past several years, decreased demand for and increased supply of imaging services has increased competition among outpatient imaging centers in the United States. This study hypothesizes that using a radiology sales representative and neuroradiologist as a team in marketing and sales will increase imaging referrals in outpatient imaging. MATERIALSANDMETHODS: Fro...

Nowadays, increasing competition among companies and the huge cost of attracting new customers has led to companies seeking to retain existing customers rather than looking to attract new customers. These factors together have led to the emergence of customer relationship management. Thanks to the development of information and communication technology, especially the Internet, the use of custo...

Introduction This report from the Center for Competitive Analysis (CCA) of the University of Missouri provides basic background information about the Building Cleaning and Maintenance Services (BMS) industry. This introductory section provides an overview of the industry. The BMS industry is classified under SIC code 7349. Firms in the industry offer a wide variety of services, typically includ...

In the May issue, Major et al. examined trends in adverse events associated with use of prescription and over-the-counter (OTC) acetaminophen products (2009–2012) from data within three national surveillance systems reflecting calls to U.S. Poison Centers, emergency department visits, and hospitalizations. The analysis included changes in the number of adverse events over time as well as trends...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

The modern environment requires one business to interact with another. CRM is all the tools, technologies and procedures to manage, improve, or facilitate sales, support and related interactions with customers, prospects, and business partners throughout the enterprise. It assumes that CRM is involved in every B2B transaction. Despite the general notion that CRM systems were created for the cus...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

E-Commerce can be streamlined if products and services are unambiguously identified with industryagreed XML tags through the coding of products and services according to standard classification conventions, such as the Universal Standards Products and Services Classification (UNSPSC). Standardized coding allows for more effective electronic purchasing management by spend analysis ,and assists m...

Hardware trends in the personal computing industry adversely impact the sale of extended warranties. Steep declines in PC prices, including the introduction of new low-priced hardware categories like netbooks, make replacing one's PC an increasingly viable alternative to paying for repairs or buying an extended warranty. Frequent improvements in PC functionality further tilt the scales in favor...