The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks ma...

Growing attention for Social Media marketing has resulted in a burgeoning field of research and practice; yet, hitherto few studies have provided empirically grounded and comprehensive typologies for assessing, classifying, and in turn, informing the future development of Social Media marketing communications. The lack of such comprehensive and valuable typologies appears to be related to (i) t...

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield promising new insights into consumer behavior and ...

As the Internet has found its place within different sectors of society, the use of various social networks is increasing and that is why they are utilized for business purposes. Most commercial companies need to do marketing in social networks in order to introduce their goods and/or services. In marketing, appropriate and accurate advertisement of goods based on needs of users of these social...

Over the years across the globe, the lives of people have been significantly influenced by a wide range of diseases and morbidities. The approach of social marketing has been developed to encourage acceptance and voluntary uptake by the target population by assigning more responsibility to the health professionals. In the health sector, social marketing consists of four key components-product, ...

This paper describes the need and the search to date for a normative moral foundation for marketing. Social contract theory appears promising because of its clear correspondence to the exchange relationships central to marketing thought and practice. It is introduced in a specific formulation known as Integrative Social Contracts Theory. ISCT provides a coherent framework for resolving ethical ...

campaigns: what works? Newbury Park, CA: Sage, 1992. 5 Hornik RC. Public health communication: evidence for behavior change. Mahwah, NJ: Erlbaum, 2002. 6 National Cancer Institute. Making health communication programs work: a planner’s guide. Bethesda, MD: NCI, 2002. 7 Kreuter M, Farrell D, Olevitch L, Brennan L. Tailored health messages: customizing communication with computer technology. Mahw...

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process ofstrategic planning can yield promising new insights into consumer behavior and p...

An anthropological study of knowledge, attitudes and practices relating to child diairhelPand" 'oj specifically to ORS was carried out in Bangladesh. The purpose of the study was to help/flesignja culturally-sensitive social marketing program. Information was gathered on indigenous classifijtgtion of^ p diarrheas, patterns of therapy recourse and diarrhea management, and understanding of petyyd...