denotation is defined as being a sign of something, as smoke denotes fire. however, literal denotation is used where meaning of a word takes shape in the mind because of conception of the word. taking shape of meanings of words in man’s mind may be caused by such variety of causes as structure of the word, role of the word in a phrase, using a dictionary, circumstances of utterance of the word,...

the aim of this study was to describe and determine the relationship between satisfaction and customer loyalty and word of mouth advertising in zanjan bodybuilding clubs. the population of this study included all customers of bodybuilding clubs in zanjan city who had at least one year of physical activities in these clubs. 280 customers were randomly selected from bodybuilding clubs and data of...

this article generates the first persian academic word list (pawl) which comprises the most frequently used academic vocabulary in persian academic texts. the pawl was compiled from a corpus of 927,008 running words from academic resources. two principles of range and frequency of word families guided the selection and arrangement of the word list. the corpus included seven books and one hundre...