Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing populari...

As healthcare consumers increasingly turn to the World Wide Web (WWW) to obtain health information, it is imperative that health-related websites are user-centered. Websites are often developed without consideration of intended users' characteristics, literacy levels, preferences, and information goals resulting in user dissatisfaction, abandonment of the website, and ultimately the need for co...

On the WWW users frequently revisit information they have previously seen, but “keeping found things found” is difficult when the information has not been visited frequently or recently, even if a user knows which website contained the information. This paper describes the design of a tool to help users refind information within a given website. The tool encodes data about a user’s interest in ...

Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in our country is still tiny. The paper used DEA combined with fuzzy comprehensive evaluation to evaluate popular group ...

In this paper we study privacy preservation for the publication of search engine query logs. In particular, we introduce a new privacy concern, which is that of website privacy (or business privacy). We define the possible adversaries that could be interested in disclosing website information and the vulnerabilities found in the query log, from which they could benefit. In this work we also det...

Many businesses use their Websites primarily as an alternative marketing strategy. How a business’s image, via a Website, is presented to potential customers is therefore important. There are many factors that will influence the effectiveness of a Website, two critical factors are how easily users are able to navigate and how easy the site is to use. The research reported here examined these tw...

User acceptance is a high priority for website design and implementation. Two significant, but largely separate, approaches to acceptability are: First, the Web Accessibility Initiative (WAI) has explored the measurement of technical features of a website to gauge its accessibility. Second, human judgments about acceptability are obtained from intended users or experts. The present work explore...

Given the perception that employing usability evaluation method is expensive and timeconsuming, industries are sceptical to integrate usability throughout the product development lifecycle. A Cost-Benefit Analysis is claimed to be the most feasible approach to calculate the cost incurred in any employed usability technique, and the estimated return on investment (ROI) and benefits gained in the...