Social media have enjoyed a rapidly increasing adoption among users in recent years. Millions of users execute billions of actions (in form of tweets, messages, replies, likes, etc.) every day. The massive amount of social interactions online has contributed to the proliferation of social advertising. Alongside the interest in online and social advertising, Twitter has introduced several advert...

Multi-Product Competition and Informative Advertising In several product categories, such as cereals, ice cream, and detergents, competing firms market a variety of products to meet the needs of their diverse consumers. Furthermore, these firms inform consumers about their products using advertising. In this paper, we propose a novel framework for studying multi-product competition and informat...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

This paper finds a significant association between television advertising for financial services brands and consumers’ tendency to search branded keywords (e.g. ―Fidelity‖) rather than generic category-related keywords (e.g. ―stocks‖). The effect is largest for young brands during standard business hours with an elasticity, .07, comparable to extant measurements of advertising’s impact on sales...

Alcohol advertisements are a potentially potent site for the representations of masculinity and gender relations given alcohol’s role as a rite of passage for young men in Western cultures. Concerns about violence against women draw attention to the representations of masculinity that alcohol advertisements privilege and that may have important implications for gender relationships. Traditional...

On a 2m 2n chessboard, the maximum number of nonattacking kings that can be placed is mn, since each 22 cell can have at most one king. Let f m (n) denote the number of ways that mn nonattacking kings can be placed on a 2m 2n chessboard. The purpose of this paper is to prove the following result. such that f m (n) = (c m n + d m)(m + 1) n + O(n m) (n ! 1): For every such placement of kings, the...

edge in terms of costs. In such an environment, a successful company wanting to survive and gain a competitive advantage must provide an acceptable bundle of customized services that satisfy customers’ needs. Despite the Internet’s obvious benefits as a new communication medium—such as targetability, trackability, deliverability, flexibility, and interactivity—Internet advertising gives the sam...

Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and advertising in seeking out the latest products, services, and fashions (Zollo, 1995). A greater understanding of teens’ role model influences can help organizations and their advertising agencies more effective...

Most web sites provide display advertising and contextual advertising services simultaneously, which are the main ad formats in Internet. With multimedia format, the pricing of display ads is generally based on the occurrence of ad impressions. However, targeting their customers more accurately, contextual ads are performance based advertisements and are charged only if one visitor clicks a cli...