this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...

The article raises questions of analysis the mutual dependence regional social, economic and environmental situation. In total, their indicators form concept sustainable development. authors carried out a comparative regions Volga Federal District, identified leading (Tatarstan Bashkortostan) outsider (Saratov region). study showed direct relationship between studied indicators, which means tha...

BACKGROUND This study assessed the role of cigarette design and marketing characteristics in initial smoking, cigarette brand choice and the perception of reduced harm of cigarette brands among adults in the European Union in 2012. METHODS Data were from the Eurobarometer 385 (V.77.1) survey conducted in 2012 (n=26 566). Multivariate logistic regression was used to assess associations between...

the purpose of this research is to consider the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness. research method is descriptive-correlative with structural equation model. statistical community includes all managers and employees in various branches of ilam provincial public (governmental) banks, totally 1800 subjects. by ...

This study investigated whether and how imitation of sentences spoken in Liverpool English (LE) and Standard Southern British English (SSBE), affected attitudes related to these accents. LE has low prestige and low social attractiveness, while SSBE has high prestige and high attractiveness. A previous study showed that imitation positively affects social attractiveness, but not prestige, for an...