نتایج جستجو برای: cause brand alliance

تعداد نتایج: 451590  

Journal: :Biology letters 2011
Richard C Connor Jana J Watson-Capps William B Sherwin Michael Krützen

Male bottlenose dolphins in Shark Bay, Western Australia form two levels of alliances; two to three males cooperate to herd individual females and teams of greater than three males compete with other groups for females. Previous observation suggested two alliance tactics: small four to six member teams of relatives that formed stable pairs or trios and unrelated males in a large 14-member secon...

2004
Michael Jensen

This study integrates research on strategic alliances and security analysts by focusing on the extent to which alliance announcements affect the amount of coverage firms obtain from security analysts. Adopting the perspective that alliance announcements constitute important market signals, I argue that they increase analyst coverage at a decreasing rate, but also that the strength of the relati...

2002
Khurram H. Shafique Ronald D. Dutton

A defensive k-alliance in a graph G = (V, E) is a set of vertices A ⊆ V such that for every vertex v ∈ A, the number of neighbors v has in A is at least k more than the number of neighbors it has in V − A (k is a measure of the strength of alliance). In this paper, we deal with two types of sets associated with defensive k-alliances; maximum defensive k-alliance free and minimum defensive k-all...

Journal: :The British journal of psychiatry : the journal of mental science 2007
Ulrich M Junghan Morven Leese Stefan Priebe Mike Slade

BACKGROUND Therapeutic alliance between clinicians and their patients is important in community mental healthcare. It is unclear whether providing effective interventions influences therapeutic alliance. AIMS To assess the impact of meeting previously unmet mental health needs on the therapeutic alliance between patients and clinicians. METHOD Secondary analysis of data from a longitudinal ...

Journal: :Clinical psychology & psychotherapy 2010
Thomas Munder Fabian Wilmers Rainer Leonhart Hans Wolfgang Linster Jürgen Barth

The Working Alliance Inventory-Short Revised (WAI-SR) is a recently refined measure of the therapeutic alliance that assesses three key aspects of the therapeutic alliance: (a) agreement on the tasks of therapy, (b) agreement on the goals of therapy and (c) development of an affective bond. The WAI-SR demonstrated good psychometric properties in an initial validation in psychotherapy outpatient...

2007
Bruno Kocher Sandor Czellar

This is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies. The descriptive design in Study 1 highlights a strong positive correlation between general brand evaluations and brand-logo consistency ratings. Two experiments show that perceived initial consistency between br...

2006
Pao-Long Chang Ming-Hua Chieng

This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross-cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand perso...

Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...

آذر, عادل, دهدشتی‌شاهرخ, زهره, زارعی, عظیم‌اله, فیض, داود, کهیاری حقیقت, امین,

In a highly competitive environment today, maintaining and developing a market share is the result of brand performance. Suppliers need branding and brand management to play a role in preventing their decline from their rivals, which plays an important role in addressing social responsibility and accountability. In this article, the question arises as to whether social responsibility of supplie...

ژورنال: بیمارستان 2021

Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services. Today, branding is also being increasingly used by health organizations and has become one of the important elements for improving the quality of services provided by hospitals as the main body of health services. In the present study, the factor...

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