نتایج جستجو برای: crop marketing

تعداد نتایج: 120061  

Journal: :مدیریت بازرگانی 0
سیدرضا سیدجوادین استاد گروه مدیریت منابع انسانی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران سیدمحمد مقیمی استاد گروه مدیریت دولتی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران نادر سیدامیری دکتری بازاریابی، گروه بازرگانی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...

2015
Ross Gordon

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

محمدی, شهریار , کریمی دهکردی, کیوان,

E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of , business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the moder...

2011
Nicole Marie Mason

MARKETING BOARDS, FERTILIZER SUBSIDIES, PRICES, & SMALLHOLDER BEHAVIOR: MODELING & POLICY IMPLICATIONS FOR ZAMBIA By Nicole Marie Mason Grain marketing boards (GMBs), strategic grain reserves (SGRs), and fertilizer subsidies have experienced a renaissance in eastern and southern Africa over the last decade. Relatively little is known about how the re-emergence of GMBs/SGRs as major players in m...

ژورنال: آبزیان زینتی 2014

For achievement an efficient management in food processing centers all of the factors that they may effects the products should be considered. These factors are including planning, designing, site selection, instruction, requirements, production capacity, and cost and marketing management. For food marketing all of the marketing factors also should be studied. These factors can be included scie...

Journal: :مدیریت بازرگانی 0
شهرام آزاد مربی دانشگاه آزاد اسلامی، دانشکدۀ علوم انسانی، واحد اهر، ایران

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

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