Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements of positive brand sentiment creation and product or service initiative management in the realm of ...

In recent years, the styles and functions of products have become very diverse due to the rapid advancement of new technologies. Before, customers were finding it hard to decide on what they would need although they have more product knowledge and choices. They were often unable to articulate their needs due to lack of specialized product knowledge, leading to the possibility of buying products...

We propose an effective supplier selection method to maintain a continuous supply-relationship with suppliers. Costs have been sharply increasing and profit decreasing as the global competition among companies has increased and customer demands have diversified in the current business environment. Many other functions are now outsourced globally to strengthen competition. As a result, one of th...

Effective personalization is greatly demanded in highly heterogeneous and diverse e-commerce domain. In our approach we rely on the idea that an effective personalization technique has to be customized to meet the specific needs of every particular domain and deliver quality recommendations. With this in mind, we have combined Bayesian classification methods with association rule mining to mode...

The banking industry is under pressure. In order to compete, banks should adapt to concentrating on the specific customer needs, following an outside-in perspective. This paper presents the design of a business model for banks that considers this development by providing flexible and comprehensive support for retail banking clients. It is demonstrated that the identification of customer process...

Firms are collecting more information about their customers than ever before in an attempt to understand and better serve customer needs. At the same time, firms are becoming more vulnerable to the compromise of customer information through security breaches. This study attempts to associate breach reports with the decline in market value of firms using an event study. The results show that fir...

Today’s advanced web-based technologies create expanded opportunities for collaboration and customer knowledge sharing. However, research on customer knowledge sharing in web-based communication remains new. This study aims at proposing a theoretical framework for understanding customer sharing behaviors, which we define as voluntary acts of contributions by providing information or sharing exp...

As e-commerce offers new channels for companies to reach consumers, it also brings about significant challenges to the ability to response to customer changing needs, which is named “customer agility”. Both practitioners and researchers consider information management as a source of customer agility. Drawing on the information management literature, this research program attempts to propose an ...

understanding customers’ needs and wants, through their view, will help to generate a stronger and more strategic focus on the achievement of marketing objective and customer satisfaction. this study is an applied research with descriptive analytical methodology. the research was carried out among buyer of television sets in isfahan the sample size was 195 which have been selected randomly from...