Rating is becoming increasingly important for customers, which helps them obtain useful information of products more easily and more efficiently. Normally, a customer rates products from different aspects and then makes an overall rating. According to this human thinking process, we are curious about how ratings in different aspects would influence the final overall ratings. Therefore, we make ...

This paper argues that the way customers use a new technology may differ from what producers intended and thereby influences the evolution of that technology and its industry. Customers may interpret the technology differently or may adapt it to their local conditions and requirements, generating variety in how users actually deploy products. Moreover, as customers use new products, they may le...

Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...

Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artifacts (products) and services. Applying a mixed-bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. ...

During the last decade, reverse logistics networks received a considerable attention due to economic importance and environmental regulations and customer awareness. Integration of leading and reverse logistics networks during logistical network design is one of the most important factors in supply chain. In this research, an Integer Linear Programming model is presented to design a multi-layer...

Building upon the literature’s contribution to organizational procurement, enterprises must confront challenges derived from uncertainty of collective decision-making and increasing efforts scan for relevant information among providers. Especially service products that cannot be tried in advance, how should corporate customers determine price/performance before purchasing? This study explores w...

Contrary to the classical wisdom, processes with independent values (defined properly) are much more diverse than white noise combined with Poisson point processes, as well as product systems are much more diverse than Fock spaces. This text is the first part of a survey of recent progress in constructing and investigating nonclassical Brownian motions, stochastic flows and continuous products ...

We consider revenue management problems when customers choose among the offered products according to the Markov chain choice model. In this choice model, a customer arrives into the system to purchase a particular product. If this product is available for purchase, then the customer purchases it. Otherwise, the customer transitions to another product or to the no purchase option, until she rea...