Abstract Practical knowledge is discussed in close relation to practical expertise. For both anti-intellectualists and intellectualists, the of how φ widely assumed entail expertise φ-ing. This paper refutes this assumption. I argue that non-experts can know via other experts’ Know-how be ‘outsourced’. defend outsourceability know-how, refute objections reduce outsourced know-how ask for help, ...

Brand extensions have been an important area of research dominated by the study of the process of fit perception between the core brand and the extension. To our knowledge, how varying levels of consumer expertise with an extension affect extension evaluation are little understood and has not been attempted in the literature before. Thus this study is an early exploratory step in investigating ...

Agriculture and its development is the foundation of development in Iran as a developing country. So, it can be regarded as the foundation for economical and social development.The capabilities of agriculture sector are limited and its efficiency is trivial because of neglecting agricultural development and keeping its support just as a slogan. The transformation of agriculture to a developed, ...