By lowering the costs of gathering and sharing information and offering new ways to learn about products before purchase, the Internet reduces traditional distinctions between search and experience goods. At the same time, differences in the type of information sought for search and experience goods can precipitate differences in the process through which consumers gather information and make d...

This study performs analytical investigation of how accurately three existing phase shift models describe the phase shift impulse response of a simple planar oscillator. The investigation finds that Kaertner’s model perfectly describes the behavior of the phase shift impulse response, whereas the projection-based ISF, and the perturbation projection-based model oversimplify it to its initial, a...

The study explores the influence of the independent and interdependent self-construals on actual purchase behavior and the mediating role of consumer preferences for symbolic and hedonic meanings. Data were collected through a survey of about 1,000 respondents. Results indicate that independent consumers draw on the self/hedonicand status-symbolic resources of clothing in the construction and e...

Sustainability has become a strategic focus within many modern organizations. This is largely attributed to increased public awareness and changes in consumer behavior. One recent trend, ‘ethical consumerism (EC),’ occurs when consumers purchase the goods and services from businesses that share their values. In response, many businesses are adopting ‘causerelated marketing (CRM)’ campaigns to a...

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...