This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...

background: parents and teachers involvement reinforce health promotion programs for children's health. objectives: the purpose of this study was to evaluate mothers’ lifestyle behavior and its association with children's oral health. materials and methods: the study was a cross sectional study on 383 children and their mothers who were selected from 6 primary schools in tehran, iran. mothers a...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

the overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. new variables were needed to replace the traditional ones. this research evaluated three groups of consumer behaviors and examined personality and demographic variables. the primary data colle...

type 2 diabetes is one of the major public health challenges in 21st century. both environmental changes and genetics are attributed for increased risk of type 2 diabetes. obesity is the most critical and modifiable risk factor and should be targeted for successful management of diabetes. this review article discusses three main approaches to manage obesity. three management modalities consider...