The article aims to clarify the meaning of the concepts ‘reputation’ and ‘brand’ where reputation represents the collective perception and second hand information of an actor, for example a firm, whereas the most important part of a brand, the brand image, resides in the minds of the individual. Based on these conceptual differences, the collective nature of reputations versus the individual na...

Trust is an important determinant of start-up fi nancing. In a simple agentbased model it is determined what the best trusting strategy is for a collective of investors and whether it is rational for an individual investor to deviate from this collective optimum. Trust depends on a measure of social distance and is the precondition for investment. Trust increases and decreases based on whether ...

Using data from the nationally representative China Family Panel Studies (CFPS), we describe Chinese adults' attitudes towards three specific aspects of social environments: local government performance, severity of major social issues, and social trust. We further explore how county level contextual factors and personal experiences relate to subjective social environments, while controlling fo...

This research tested the effects of system reliability information and interface features on human trust and reliance on individual combat ID systems. Experiment I showed that participants had difficulty in estimating the reliability of the ‘unknown’ feedback from these systems. Providing the reliability information led to appropriate reliance on that feedback. Experiment II showed that partici...

Identification of the mobile ad hoc network node in a secure, reliable communication is a very important factor. It will be a node in the service of reconciliation and node behaviour leads to uncertainty. It is always challenge to manage node security and resource due to the complexity of high mobility and resource constraints. Trust based security provides light-weight security computing for i...

This study relates thoughts derived from 4 types of social comparison to trust and individual learning. Our study (N = 362 students) showed that upward identification (i.e., believing one is just as good as a better performing teammate) was positively related to trust and individual learning. Upward contrast (i.e., believing one is worse than a better performing group member) was negatively rel...

Electronic commerce (e-commerce) is changing the way people make business transactions, especially in the business-to-consumer (B2C) area, and it is becoming a significant global economic force. Since Internet technologies and infrastructures to support e-commerce are now in place, attention is turning to psychological factors that affect e-commerce acceptance by online users and their percepti...

BACKGROUND Trust within organizations is important for ensuring members' acceptance of the organization's activities and to expand their scope of action. Remarkably, Patient Organizations (POs) that often both function as a forum for self-help and represent patients on the health-political level, have been understudied in this respect. This paper analyzes the relation between trust and represen...

Computer technology is pervasive and often problematic, and the sociological construct of trust has emerged as an important intervening variable to describe reliance on technology. Trust is an important mechanism for coping with the cognitive complexity that accompanies increasingly sophisticated technology. Because of this, understanding trust can help explain reliance on technology and human ...

NetTrust is a system that embeds social context in browsing by combining individual histories, social networks, and explicit ratings. NetTrust embeds two types of recommendation systems to communicate recommendations about the trustworthiness of a website. The first recommendation system uses shared browsing histories from a user’s selfselected social networks to create both explicit and implic...