To examine modelling of outcomes relevant to sun protection in Australian women's magazines, content analysis was performed on 538 spring and summer issues of popular women's magazines from 1987 to 2005. A total of 4949 full-colour images of Caucasian females were coded for depth of tan, extent of clothing cover, use of shade and setting. Logistic regression using robust standard errors to adju...

OBJECTIVE To examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls. DESIGN A review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young peop...

OBJECTIVE To examine the relationship between the quantity and content of information about mammography in popular magazines and the educational level of their target audience. DESIGN Articles published in popular magazines from January 1988 through April 1994 in which >or= 25% of all readers were females >or= 35 years of age were identified (n=65). We used the proportion of readers who were ...

While previous research into understandings of climate change has usually examined general public perceptions and mainstream media representations, this thesis offers an audience-specific departure point by analysing climate change frames and frame formation in Swedish agriculture. The empirical material consists of Swedish farm magazines’ reporting on climate change, as well as eight focus gro...

We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for readers are ‘subsidized’ and that magazines make all their money from advertisers. Consistent with adverti...

Research has indicated female adolescents are more vulnerable to body image disturbance than male adolescents. However, scholars have begun to examine the increased emphasis on muscularity for men. The current supposition is that a drive to be muscular may be as dangerous for adolescent boys as a drive to be thin is for adolescent girls. Sports, health, and fitness magazines may be a meaningful...

Magazine is one of the writings which contains information that hotly discussed. To write a magazine, you have to use good and correct grammar. Presenting solutive indeed indications attract readers' interest in magazines. The aim study was find out whether employee opinions related quality scope news had an effect on employees' routines reading internal magazines at Pt X. This used quantitativ...

OBJECTIVE While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazi...

This article introduces an analytical tool developed to study the content and historical trends of printed ads, a “blind spot” of current studies on the formation of game culture by video game magazines. Focusing on video game advertising, the paper argues that by encouraging specific expectations about future gaming experiences, the marketing discourse exerts an influence on how players interp...