We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network constructio...

This paper describes experiences with the evolution of a software maintenance organization for digital set-top boxes of a leading electronics company from a cost center towards a service center. Several years ago a dedicated software maintenance group was constituted. As the costs for software maintenance were not recovered from the customers, the software maintenance group was merely considere...

Acceptance testing is a kind of testing performed prior to software delivery. In the agile approach, acceptance test suites are specified by analysts and customers during the requirement elicitation phase and used to support the development/maintenance activities. This paper reports an experiment with master students that investigates on the usefulness of executable acceptance test cases, devel...

Abstrac tAn integration in a framework of e-diagnostic and e-maintenance components based on web-services has been developed for industrial monitoring systems. The aim is to perform tele-monitoring, diagnostic and maintenance tasks for industrial monitoring systems working in dynamic conditions of commitments, suppliers, and customers. The framework has been customized initially for an elevator...

This article introduces quasi-Darwinian selection as a new explanatory paradigm for marketing relationships. In this paradigm, established relationships are viewed as survivors of a selection process whose parameters are the conduct of the partners, dependencies between the partners, and external adversities in the markets. Selection has the effect of culling certain combinations of these param...

introduction discovering and understanding customer needs and expectations are considered as important factors on customer satisfaction and play vital role to maintain the current activity among its competitors, proceeding and obtaining customer satisfaction which are critical factors to design a successful production; thus the successful organizations must meet their needs containing the quali...

This study investigates the banking behavior of Islamic bank customers in Bangladesh. By collecting data from a sample of 100 customers of Islamic banks, researchers conducted a comprehensive profile analysis, a number of chi-square tests, and t tests and found a number of key findings as to the behavior of Islamic bank customers in Bangladesh. First, most of the customers of Islamic banks fall...

Machine maintenance is modeled in the setting of a single-server queue. Machine deterioration corresponds to slower service rates and failure. This leads to higher congestion and an increase in customer holding costs. The decision-maker decides when to perform maintenance, which may be done preemptively; before catastrophic failures. Similar to classic maintenance control models, the informatio...

This study develops and tests a model of early supplier involvement in equipment manufacturers (OEMs) develop higher quality products more quickly (Purchasing, 1991b). By means of close customer new product development. Four positive influences on supplier intention for early supplier involvement (ESI) are hypothesized: (1) cusrelationships with customers, suppliers are able to reduce their inv...