Marketers have been challenged by proponents of individual (one-to-one) marketing to shift from focusing on market segments to making individually customized offers. Building on current knowledge regarding the construction of customers’ preferences, the author examines the basic assumptions underlying individual marketing and presents a process model of customers’ responses to customized offers...

due to the importance of “service quality and customerssatisfaction” subject, this study seeks to investigate and prioritize thefactors which are effective on service quality and customers satisfactionusing grey relational analysis (gra) method. in the case of statisticalpopulations with large sizes, none of the other methods can competewith gra from the viewpoint of calculation accuracy. the s...

Abstract: In recent decades, high profits of extended warranty have caused that third-party firms consider it as a lucrative after-sales service. However, customers division in terms of risk aversion and effect of offering extended warranty on manufacturers’ basic warranty should be investigated through adjusting such services. Since risk-averse customers welcome extended warranty, while the cu...

in a competitive market, timely production and speed of response to orders, also flexibility of manufacturing companies to production of various products required by customers is necessary. production companies to survive in the market, must be able to deliver their products with the use of all factors of production. for this purpose, one of the most challenging factors of production, keeping r...

maintenance relationships customers, suppliers and the community are of key factors, maintenance work positive relationshipsin cooperatives.if ownership and structureof cooperativenot entitle of protection and support cooperationculture,will endanger overturning.based on the purpose of this study was analysis of social-cultural factors effecting of production cooperatives' success greenhou...

Title of Document: DETERMINANTS OF CUSTOMER PARTNERING BEHAVIOR IN LOGISTICS OUTSOURCING RELATIONSHIPS: A RELATIONSHIP MARKETING PERSPECTIVE Adriana Rossiter Hofer, PhD, 2007 Directed By: Professor Martin E. Dresner Department of Logistics, Business, and Public Policy Developing close relationships with third-party logistics providers (3PLs) has been acknowledged in the literature as a benefici...