نتایج جستجو برای: mouth recommendations in virtual communities

تعداد نتایج: 17036669  

Journal: :International Journal of Continuing Engineering Education and Life-Long Learning 2010

Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

1999
Anna Croon

One example is recent year’s development of virtual communities, which, by creating new or enhancing existing relationships between humans, actualize dimensions of social relationships previously not existing. Through the existence of virtual communities and other forms of experiential information technologies, conventional understandings of reality, communities, cultures, and representations a...

Journal: :International Journal of Emerging Technologies in Learning (iJET) 2012

2007
Achim Dannecker Jan Marco Leimeister

The Internet has spurred a phenomenal growth of virtual communities (VC). VCs can range from simple information exchange based forums to more complex networks supporting new product development. For example, communities of interest based forums such as investment-related Virtual Communities bring together individuals interested in exchanging information about stocks while online production comm...

Journal: :J. Computer-Mediated Communication 2004
Catherine M. Ridings David Gefen

Introduction Literature Review Definition of "Virtual Community" Motivations to Join a Group Information Exchange Aspect of Virtual Communities Social Support Exchange Friendship Recreation Methodology Bulletin Board Communities Virtual Community Sample Selection Data Collection Survey Response Data Analysis Discussion Implications Additional Research Epilogue Footnotes References About the Aut...

2015
Mahmood Hajli Shih-Hui Hsiao Yichuan Wang Zhiguo Yang

This study integrates the lens of social influence theory, virtual communities of practice, and practicebased view into a theoretical model to understand the role of social influence in B2B virtual communities in the collaboration of innovation activities with co-creating users. Specifically, the main goal of this study is to unravel the relationships among social influence, contribution behavi...

2011
Na Liu Hock Chuan Chan

Virtual healthcare communities are incorporating social network features to motivate more participation. Using the lens of social identity theory, this study looks at how the social network structure of virtual healthcare communities influences participation via social identity. In specific, the effect of cognitive, emotional and evaluative components of social identity are investigated. Uncert...

2016
Jan Marco Leimeister Karin Schweizer Stefanie Leimeister Helmut Krcmar

Purpose – The purpose of this paper is to explore whether online communities meet their potential of providing environments in which social relationships can be readily established to help patients cope with their disease through social support. The paper aims to develop and test a model to examine antecedents of the formation of virtual relationships of cancer patients within virtual communiti...

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