innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

Despite the fact that consumers’ post-purchase behavior has been a focal point of consumer behavior literature for decades, studies investigating online consumer behavior have mostly been focused on exploring the adoption phase, i.e. pre-purchase behavior. Trust plays a pivotal role in both consumers’ adoption decisions, but also in ongoing customer relationships. Thus, we argue that studies in...

With the proliferation of recommendation functions (RF) on e-Commerce websites, there is growing confusion about how various RF types affect consumers’ beliefs and behavior. Despite the importance of understanding the differential effects of RF types, research focusing on the comparison between provider-generated recommendations (PGRs) and user-generated recommendations (UGRs) has received litt...

Achieving the Sustainable Development Goals proposed by UN for 2030 implies designing strategies that promote socially responsible consumption. The effectiveness of these will depend on understanding variables influence behaviour. We must also bear in mind and this behaviour are a dynamic, multidimensional non-universal nature. objective work is to identify how three attitudinal (emotional enga...

The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack of acceptance in electronic commerce adoption today is not merely due to the concern on security and privac...

This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopping) based on the theory of reasoned action (TRA) and the technology acceptance model (TAM). Our model was tested using data collected from 212 questionnaires and analyzed using multiple regression. The results show that individual attitudes toward e-shopping are strongly and positively correlate...

The aim of the present study was to gain a better understanding of the content characteristics that make online consumer reviews a useful source of consumer information. To this end, we content analyzed reviews of experience and search products posted on Amazon.com (N = 400). The insights derived from this content analysis were linked with the proportion of ‘useful’ votes that reviews received ...

This study proposed and tested a model of consumer online buying behavior. The model posits that consumer online buying behavior is affected by demographics, channel knowledge, perceived channel utilities, and shopping orientations. Data were collected by a research company using an online survey of 999 U.S. Internet users, and were cross-validated with other similar national surveys before bei...