A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch. De...

AIM To examine patterns of tax burdens produced by specific, ad valorem, and various types of combination taxations. METHOD One hundred unique hypothetical alcoholic beverages were mathematically simulated based on the amount of ethanol and perceived-qualities contained. Second, beverages were assigned values of various costs and tax rates, and third, patterns of tax burden were assessed per ...

This year we focused on identifying the imapct of tangible performance attributes; intangible image attributes and price on overall perception of value and intention-to-buy US branded apparel products. We developed a conceptual framework for understanding the impact of apparel attributes on consumers’ value perceptios and intentions-to-buy and examined the effectiveness of the developed model i...

Even before the Internet, numerous studies of perceived risk and risk relievers in purchasing decisions populated the literature. Since the dot-com bust, studies in this area have declined, yet online shopping continues to increase. This study provides a much needed update on this literature by investigating the different perceived risks associated with online shopping across six product types ...

This study proposes an integrated model of users’ intention to purchase paid smartphone applications. Focusing on individual-level perceptions of paid smartphone apps, it investigates the impacts of paid apps’ characteristics (perceived usefulness and perceived price), as well as their users’ personal (personal motivation and self-efficacy) and social (mass influence and peer influence) charact...

N independent sources choose their provider depending on the perceived costs associated with each provider. The perceived cost is the sum of the price and quality of service proposed by the provider coefficiented by the source sensitivity to the quality of service. The source chooses the smallest cost provider or refuses to subscribe if all the perceived costs are above her maximum admissible o...