This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation...

In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return investment from is higher than other channels. Therefore, here to stay, pandemic turned customers online. Nowadays, most often collect information regarding products or services influencers. The...

The main purpose of this research is to measure the impact price and product quality on purchase intention Nexfood’s product. This had distributed an online form purposive be filled up by 97 participants from Surabaya. SPSS were used analyzed data collected with multiple linear regression. To find independent variable dependent simultaneously, was using coefficient determination. influencing in...

Problem statement: Due to a behavior of buyers effects to a growth of marketing, then a group of agreement of buyers and buyers’ behavior on eventually placing orders are investigating. Approach: In this study, a discrete-time consensus protocol for a scale-free buyer networks is proposed. Herein, an initial purchase intention of each buyer is defined to be active or non-active and an impulse s...