This report distills the finer points of public awareness and social marketing in urban disaster risk management practice in Asia. It reviews more than dozen case studies of country demonstration projects that have been implemented as a part of Asian Urban Disaster Mitigation Program (AUDMP). It draws principles, methodologies, examples and lessons learned from each public awareness and social ...

This study first provides a stylized model that captures the essential features of the SC(Social Commerce) business. The model focuses on the relationship between key decision issues such as marketing inputs and revenue stream. As more SCs join the industry, they are inevitably faced with fierce competition, which may lead to sharp increase in the total marketing and advertising expenditure. Th...

information technology has been considered the greatest innovation of the new era because it has a lot of fruitful social economic and scientific impacts. e-marketing joins creative and technical aspects of the internet, including: design, development, advertising and sales. this research aims to design an e-marketing framework by using meta-synthesis method. in order to design and explain a co...

A meticulous analysis of the influential factors in Higher education marketing and the provision of a framework can be beneficial. The present study aimed at the identification and the analysis of the social factors influential in higher education marketing according to which a model was developed. The study was practical in terms of the aim and employed field research and a mixed-method approa...

This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with marketing effects. The article describes the medical community’s understanding of tetracycline and how the drug was marketed. This situational analysis finds no reasons to expect social co...

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process ofstrategic planning can yield promising new insights into consumer behavior and p...

For the past century, companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. Planning how best to allocate marketing dollars is arguably the most annoying challenge marketers face. The social web and more specifically, Web 2.0 have changed the original marketing strategy and have done so by givi...

application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...