نتایج جستجو برای: the results revealed that tourism destination brand image significantly influences tourist loyalty
تعداد نتایج: 16311147 فیلتر نتایج به سال:
Tourism is currently one of the world’s fastest growing industries (Cluster Consortium,1999). The phenomenal growth of tourism worldwide has led to tourism becoming big business and highly considered by governments as part of their developmental strategies. Tourism is able to create local jobs, empowers communities and distribute income are some of the reasons that both private and public secto...
Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services. Today, branding is also being increasingly used by health organizations and has become one of the important elements for improving the quality of services provided by hospitals as the main body of health services. In the present study, the factor...
Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative adv...
Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This fills this gap and points out critical role legitimacy in building destination loyalty by constructing a theoretical framework. Design/methodology/approach: study collected 436 valid samples through an online questionnaire survey China. respondents were adults over 18 ye...
The purpose of this research is to find out how the Bogor Regency branding campaign (city branding) "Bogor Sport and Tourism" can shape brand image as a sports tourism destination through activity "Creative Video Singing Competition" about tourist destinations in Regency. This one efforts build its terms communication with city stakeholders branding). stimulus-response theory was used title-rel...
The purpose of this research is to test the tourist’s perception in the choice of selection a destination under the perspective of Bangladeshi tourism environment. The survey instrument was employed by using convenience sampling procedure on 250 tourists from significant tourist’s destination places from Bangladesh. Exploratory factor analysis (EFA) followed by Confirmatory factor analysis (CFA...
According to attitude–behavior theory, the emotions generated by tourists’ travel experiences can influence their subsequent behavioral intentions. This quantitative study analyzed 398 survey questionnaires using a structural equation model explore multiple chain mediating effects between participation, perceived value, place attachment, and loyalty. The results show that innovation interaction...
abstract pragmatics is the study of communicative action in its sociocultural context. communicative action includes not only using speech acts (such as apologizing, complaining, complimenting, and requesting), but also engaging in different types of discourse and participating in speech events of varying length and complexity. the present study aimed to investigate the assessment of pragm...
Behavioral constructs such as image, attitude, or (perceived) service quality used in explanatory models of tourist behavior are based on perceptual variables. In contemporary latent-variable-multiple-indicator models perceptions serve as observables linking a theoretical term such as image to the language of measurement. In tourism research image is the most widespread construct and destinatio...
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