Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in...

This study aims to design a marketing website for special interest tourism destinations in North Halmahera Regency. The method used is thinking. thinking has five stages: empathize, define, ideate, prototype, and test. At the empathize stage, needs of system users are classified based on characteristics user as host or guest. In define problem statement technique problems into four parts: lack ...

in this edge, medical tourism is not a new idea. medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. beside western world, few developing countries are playing key roles as medical tourism destinations. india is one of the leading names among these countries. the purpose of the paper is to find the factors influencing the attractive...

A modern tourist product, which is adjusted to the needs of new tourists no longer includes a tourist partnership role, but individualisation and personalisation of the experience itself. Should such a base be accepted, it is to be concluded that traditional positioning of destination tourist offers on both macro and micro levels is no longer sufficient, i.e. positioning based on comparative ad...

Search engines are playing an increasingly dominant role in providing access to tourism information on the Internet. As such, it is argued that destination marketing organizations (DMOs) must have a substantial understanding of the visibility in search engines in order to create competitive positions within this important marketplace. The goal of this study was to develop a process to assess th...

Leisure tourism, including destination choice, can be viewed as an investment in mental health maintenance. Destination marketing measures thus analyzed prospectuses, aiming to match tourist desires. A framework is particularly relevant for parks and nature tourism destinations, since the benefits of are strongly established. We test it one globally iconic destination, using a large-scale quali...

The shuttle service in tourism depends on physical accessibility of a destination, on movement within the destination and the transport itself. In today’s world, transport is not just the act of getting to a wanted destination. Moreover, travelling by a certain vehicle can be a tourist attraction, if the transportation means is designed to arouse the feeling of joy and excitement. The purpose o...