Received 3 January 2007 Accepted 1 March 2007 . . . . . . . . . . . . . . . . . . . . . . . . W ith advertising bans eroding direct tobacco advertising and promotional opportunities, tobacco companies are embracing more covert means of keeping their products in the minds of current and potential consumers. Compared with the breadth of published research on ‘‘above-the-line’’ tobacco advertising...

Power Relations of Marketing Communication and Advertising Community. is one the main commodities that becomes a bridge for producers to colonize control mindset consumers. Various ways are taken by manufacturers so their products sell well in market. Starting from using famous actresses advertisements, giving promises best quality products. This research uses qualitative approach with Fairclou...

The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts American and British advertising. study aims at analyzing English from linguoaxiological linguopragmatic points view standpoint textual organization. following research methods have been used: description synthesis, linguistic structural-semantic, contextual cognitive-discourse analysis. paper examines names (f...

The focus of this article is the depiction older adults in UK magazine advertising. Theoretically located broad area cultural gerontology, with its central on culturally constitutive meaning age(ing) (e.g. Twigg & Martin 2015), it applies social semiotic categories (Kress van Leeuwen 1996, 2004) and draws critical discourse analytic insights investigating persistent trends advertising image...

The article presents an overview of the main trends and approaches to study political discourse. combination linguistic ideological structural discourse analysis specific texts leads understanding as a point intersection language ideology, discursive aspects use implementation certain ideology in language. Institutional is determined by types social institutions formed society, characterized nu...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

Through a multimodal discourse analysis, this study examines the portrayal of skin cancer in six highly circulated women’s magazines in the United States. The findings of this study revealed a competing relationship between the verbal and visual discourses surrounding skin cancer. Overall, the verbal messages were health-oriented, promoting the importance of physical health. However, the images...