Interactive advertising which characterized by interactivity has become the mainstream of advertising by gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the research outline below, literature review, background description, assumption proposed, and empirical analysis. Therefore, this paper proposed the communication model of interactive advert...

magazines, medical center advertising for cancer services unless a specific cancer center wasmentioned, or charitable promotions placed by affiliated organizations. For example, City of Hope, a leading cancer center in Duarte, California, was recently highlighted in The New York Times for millions of dollars in annual health care advertising.5 According to Kantar Media, thatadvertisingwastoprom...

This paper discusses the possibilities of the Semantic Web technologies in both annotating services and delivering relevant services to end-users. We propose an ontologybased mechanism for both advertising and finding the services. The essential parts of the system are ontologies for describing and storing service advertisements, a semantic service finder for the end-user, and a semantic servic...

Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants. Some companies or organizations embrace advertising to achieve goodwill, high market share and sales. This research work is on the impact of advertising on sales volume with particular reference to igerian Bottling Company. The objective of the st...

The study of the influence socio-demographic factors on development marketing communications is relevant, as it helps businesses to interact more effectively with changing needs and behaviour consumers in context global demographic changes. purpose this was investigate that are preferred by different segments population. During study, following methods were used: analysis statistical data, logi...

ALAN L. KOLATA Cities, and the larger political formations within which they are embedded, are dynamic congeries of political, economic, and social institutions that are shaped and reshaped by historical circumstance. This dynamism and mutability in the face of exogenou-s forces might suggest the impossibility of a coherent, general theory about the forms and forces of urban transformation of t...

Today’s web sites closely intertwine services with visual markup. Web page operators are unlikely to change this, as they depend on advertising revenues. wal enables average users to build web service wrappers for existing pages. By spawning many basic web services, this prepares the ground for the next wave of compound web services.