today, companies with superior performance in various industries are moving towards customer retention and loyalty. because they have found that it is very expensive to attract a new customer and to maintain its position in the highly competitive environment they need loyal customers. therefore, identifying the factors that affect on customer loyalty is very important. hence, this study examine...

Home appliance manufacturers strive to obtain feedback from users improve their products and services build a smart home system. To help develop system, we design federated learning (FL) system leveraging reputation mechanism assist train machine model based on customers’ data. Then, can predict requirements consumption behaviors in the future. The working flow of includes two stages: first sta...

the purpose of this paper is to develop a cognitive model, which identifies factors influencing users intention in mobile banking usage in iran. the proposed model in the study is formed based on using the highly validated technology acceptance model (tam) as the core research framework. the model determines the variables mobility (mob), reachability (rec), compatibility (com) and convenience (...

Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms. Our data support...

In today's fast marketing over the Internet or online, many retailers want to trade at the same time and change their marketing strategy to attract more customers. Some of the customers may decide to cancel their orders partially with a retailer due to various reasons such as increase in customer's waiting time, loss of customer's goodwill on retailer's business, and attractive promotional sche...

Creating value and continuously generating a positive Total Customer Experience (TCE) for customers is important for E-Commerce environments in order to attract and retain customers. We embarked on a study that aimed to identify those characteristics of a customer’s service encounter with an E-Commerce environment that would help in generating a satisfying TCE for the customers. Our intention w...

We present a model of dynamic resource allocation in a setting where continuity of service is important and future resource availability is uncertain. The paper is inspired by the challenges faced by HIV clinics in resource-limited settings in the allocation of scarce HIV treatment among a large pool of eligible patients. Many clinics receive insufficient supply to treat all patients and the su...