This paper seeks to determine the value of field trips that help establish macromarketing and sustainability scholarship in mainstream business/marketing education. It explores experiences postgraduate marketing business strategy students undertaking a trip “World’s Greenest Football Club,” Forest Green Rovers. responds call viewpoint within management education provides contemporary insight in...

Nowadays, crowdsourcing has become a popular way of sourcing. As intermediaries that connect crowdsourcers and crowds, platforms integrate state-of-the-art information technologies specialized organizational functions to host govern projects. The extant literature on investigated numerous aspects platforms. However, majority studies are project-oriented short-term focused. There is lack holisti...

Recently, Service Level Agreement (SLA) and green SLA (GSLA) becomes very important for both the service providers/vendors and as well as for the users/customers. There are many ways to inform users/customers about various services with its inherent execution functionalities and even nonfunctional/Quality of Service (QoS) aspects through SLAs. However, these basic SLAs actually do not cover eco...

a r t i c l e i n f o This paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality. We assessed the importance of these indicators based on the relevant perceptions of key members of this chain. A struc-tured questionnaire was developed...

Current notions of sustainability within the field of product manufacturing largely depend on business strategies that are predominantly 'top-down' approaches. However, it is theoretically and practically naive and also unworkable for conventionally structured large manufacturing businesses to simply put on the vestments of sustainability. Many of the structures, philosophies and raisons d'etre...