Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for electronic marketplace settings is that consumer behaviour is subject to perceptions of the selling party as ...

Many consumers today are justified in the adoption of a newfound cynicism as they often get exploited, swindled and cheated by poorly conceived marketing practices. Consumers’ responses can range from caution and complaining, to more active behaviours, even culture jamming or boycotting. These responses predictably affect consumer behaviour. However, the psychological causes and behavioural eff...

Entitlement is a concept that has been underutilized as a tool for explaining consumer behaviour. This paper proposes a framework for an expanded consumer entitlement concept. In the context of a materialistic consumer society, social comparisons and locus of control are proposed as determinants of one's sense of entitlement, which in turn differentially affect such behaviours as items purchase...