Because the cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is a crucial issue for service firms. This research explores how relationship quality and switching barriers influence customer loyalty. Relationship quality consists of two aspects: satisfaction and trust. Antecedents of satisfaction and trust are explored. To test the ...

Aiming to understand the field of customer satisfaction under the electronic commerce context in recent years, a sample of 565 papers on e-commerce customer satisfaction included in Web of Science ( SCIE, SSCI, A&HCI) published during 1993-2013 were analyzed with CiteSpaceII software to reveal the research focuses and frontiers of the field. The results show that the theories of expectancy-disc...

After the implementation of national health insurance in Taiwan, the hospitals are facing severe operational competition, particularly in Taipei. Thus, to develop customer management model, hospitals have introduced Customer Relationship Management (CRM) to gain new customers, maintain the relationship with existing customers, and enhance customer satisfaction and loyalty. After analyzing the p...

The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of survey data about 1000 private customers of the biggest telecommunication company in Estonia. The res...

This study, by using various dimensions of customer satisfaction, investigates and compares the level of customer satisfaction between two leading telecom companies of Bangladesh, Grameen Phone Ltd (GP) and Robi. To collect the primary data, a structured questionnaire was designed and administered on 400 samples comprising of the existing subscribers of both the companies. Results show that in ...

This study examines three types of rewards in a retail loyalty program context (under-reward, equityreward, and over-reward) and their impact on perceived distributive justice, customer satisfaction, and repatronize intentions. The results from a between-subjects experiment showed that equity-reward produced higher levels of perceived distributive justice than both under-reward and over-reward....

Structured Abstract Purpose: Despite having been widely studied in traditional (bricks-and-mortar) services, the effect of service failures and recovery on customer loyalty has received only limited attention in the context of e-services. Taking the default stance that theory from traditional services will find replication in e-services, this study sets out to empirically test the following set...