Objective Some ethically controversial behaviors within the companies have faced today marketing with the hallmarks of lying, deception, exaggeration, fraud, privacy violation and similar accusations. Therefore, creating and maintaining good relationships with the customers on one hand, and drastic lack of studies concerning the customers' perception of ethical and unethical marketing have made...

Relationship marketing assumes that firms can be more profitable if they identify the most profitable customers and invest disproportionate marketing resources in them. While intuitive, such strategies presume that a firm can accurately predict the future profitability of customers. In particular, we argue that the feasibility of such strategies depends on the probabilities and costs of misclas...

Observation of justice is one of the most important indexes influencing satisfaction of the personnel of an organization so that perceiving injustice will result in the personnel dissatisfaction thereby leaving negative influence on their performance [38]. This situation also influences the customers’ satisfaction in the service organizations where the personnel have direct and face-to-face con...

credit decisions are extremely vital for any type of financial institution because it can stimulate huge financial losses generated from defaulters. credit scoring models are decision support systems that take a set of predictor variables as input and provide a score as output and creditors use these models to justify who will get credit and who will not. many different credit scoring models ha...