Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

Consumers or the Customers are valuable assets for any organisation as they are the ultimate destination of any products or services. Since, they are the ultimate end users of any product or services, thus, the success of any organisation depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priorit...

In the last few decades, branding is an important part of marketing tourism destinations. Tour‑ ist destinations started to be seen as companies and use brand a way attract retain visitors. The based on perspective value creation acting differentiation strategy in increasingly competitive market. this context, study presented here sought understand how regional entity Tourism Porto Northern Por...

The concept of brand personality is increasingly applied to the contemporary city. During ‘Troubles’, Belfast – as a ‘pariah city’ was contaminated with sclerotic image. Recently it has been rebranded ‘post-conflict’ and ‘energised’ This paper reveals significant image transformation in its recent engagement city personality. Despite progress on destination identity, problems remain regard Belf...

the current study aims to investigate the factors affecting  development of the services brand identity in insurance industrial. therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper, the relevant literature in the field of brand identity development is reviewed to investigate the effect of its dimension on development...