نتایج جستجو برای: guerrilla marketing

تعداد نتایج: 52897  

Journal: :مدیریت بازرگانی 0
علی اکبر فرهنگی طهمورث حسنقلی پور امیر خانلری

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

Journal: :Izquierdas 2021

Este artículo estudia las características del sistema y experiencias educativas de FARC - EP con el propósito contribuir al campo estudio sobre la socialización los militantes guerrilleros izquierda. El se basa en análisis fuentes documentales orales esa organización, concluye que educativo guerrilla fariana fue un entramado altamente complejo dispuso contextos escolarizados, organizativo...

Journal: :Nómadas 2021

El artículo propone el análisis de la producción subjetividades masculinas en dos grupos armados ilegales Colombia: las autodefensas y guerrilla FARC. Las autoras consideran que reconocimiento complejidades emergen narración hombres excombatientes, es una oportunidad para empezar a superar concepciones binarias víctima/victimario bueno/malo, comprender cómo dichas masculinidades, medida importa...

Relationship marketing to create, develop and maintain long-term relationships with customers. Relationship marketing theory confirms the commitment of the impact of trust and commitment, in turn, will be determined by behavior. This marketing is different with Marketing Trading. The aim of this research is presenting an interactive relationship marketing model for charities and reaction of don...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...

2006

This paper examines the structure of the Korean package tour industry in Australia. Because of the demand by Korean consumers for cheap package tours, Korean tour wholesalers have lowered the wholesale package price to travel retailers to maintain market share. Rather than suffering a fall in profit from lower receipts, the Korean wholesale sector has forced the Inbound Tour Operator sector in ...

Journal: :Marketing Science 2014
Sunil Gupta Dominique M. Hanssens John R. Hauser Donald Lehmann Bernd Schmitt

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