This study investigates what three large, multinational hospitality companies do in practice when evaluating and making IT investment decisions. This study was launched in an attempt to 1) learn more about how multinational hospitality companies evaluate, prioritize, and select IT investments in the context of hotel GDS; 2) call attention to an important and costly topic in hopes of improving c...

Harrah’s Cherokee Casino and Hotel is an extreme and unusual example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no traditional table games. Further, many tradition...

........................................................................................................................2 TABLE OF CONTENTS.....................................................................................................3 PART I .................................................................................................4 Problem Statement...................................

This paper presents text mining using SAS® Text Miner and Megaputer PolyAnalyst® specifically applied for hotel customer survey data, and its data management. The paper reviews current literature of text mining, and discusses features of these two text mining software packages in analyzing unstructured qualitative data in the following key steps: data preparation, data analysis, and result repo...

The constant changes in the preferences of national and international travelers influences the performance of the hotel industry thus creating the need for hotel managers to continue in the search of methods that help to predict the preferences and necessities of the travelers with the objective to obtain improvements in their planning and the development of strategic services. As a solution to...

Accurate forecasting of future performance of hotels is needed so hospitality constituencies in specific destinations can benchmark their properties and better optimize operations. As competition increases, hotel managers have urgent need for accurate short-term forecasts. In this study, time series models including several tourism big data sources, including search engine queries, website traf...