There are a variety of challenges that onion farmers in Lembang Pulu-Pulu, Buntu Pepasan District, North Toraja Regency confront establishing their shallot farming business, including marketing, capital, and farmers' knowledge. As result, the purpose this research is to establish strategy for improving cultivation Pulu'-Pulu', Regency. This study used qualitative technique with IFAS, EFAS, SWOT...

To understand the consumer is the prerequisite for the enterprise to enter the consumer market. With the market competition intensified, Traditional marketing strategy is difficult to achieve the expected goal of the enterprise. It needs new marketing theory to guide the market and satisfy the demand. In this paper, the sales of baking products are taken for an example in which 425 questionnair...

The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect marke...

Purpose: This activity aims to provide MSMEs learn how create strategy marketing using food service delivery and rising sales through development of digital marketing. Methodology: assists with applying marketplace, help promote product copywriting, manage sales, a catalogue, develop, give instruction design for packaging product. Results: dedication output upgrade knowledge product, registerin...

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

Learning about customers takes place through relevant dialogues with those customers, also known as customer relationship management (CRM). As relationships develop, information about the customer is gathered in the firm’s customer information systems (CIS): the content, processes, and assets associated with gathering and moving customer information throughout the firm. This research develops a...

Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply demand). has an role number of tourist visits through packaging products that have their uniqueness compared to similar owned by competitors. This study aims build branding Positioning, Differentiation, Branding marketing strategies. Throu...