The article analyzes the problems of literary translation in linguoculturological aspect: authors pay attention to semantic inconsistency inherent lexemes source text and target language, give examples inconsistencies that arise due lack equivalence individual have ethnocultural significance language picture world original work , reveal various variants relationships. main part ontological erro...

This study explores cultural differences in literary translation and strategies to overcome them. It outlines various types origins of disparities, examines their impact on translation, uncovers misinterpretations through case studies. The research investigates domestication, foreignization, intervention, reconstruction, recreation with practical examples. provides comprehensive recommendations...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...