Deregulated wholesale markets for bulk electricity supplies are likely to deviate from the perfectly competitive ideal in many areas where transmission losses, costs and capacity constraints isolate customers from the effective reach of many generators and limit the number of competitors. In those regions where a few suppliers or marketing agents dominate the market, prices may rise wellabove t...

The purpose of this study is to examine factors affecting consumers' acceptance of mobile marketing across two global markets. Drawing upon technology acceptance and uses and gratifications theories, we develop and estimate a conceptual model of the influences of antecedent factors (including risk acceptance related to the mobile platform and personal attachment related to mobile devices) on be...

Background Achieving the goals set by Roll Back Malaria and the Government of Kenya for use of insecticide treated bednets (ITNs) will require that the private retail market for nets and insecticide treatments grow substantially. This paper applies some basic concepts of market structure and pricing to a set of recently-collected retail price data from Kenya in order to answer the question, “Ho...

Kotler and Caslione have recently published a new book Chaotics which stresses the importance of scenario analysis in marketing, especially in turbulent times. The goal of this paper is to show how an agent-based simulator could be practically used as a valuable supporting tool for the marketing analysis of opportunities and threats on retail markets.

Many Sub-Saharan African countries have liberalized their economies and developed poverty reduction strategies aimed at opening up new market-led opportunities for economic recovery and accelerated growth. The outcomes of these policy reforms have, however, been quite mixed (Winter-Nelson and Temu 2002; Dorward and Kydd 2004; Fafchamps 2004). Many smallholder farmers continue to engage in subsi...