The aim of the article. purpose article is to determine key indicators for evaluating effectiveness functioning marketing information system industrial enterprises. results analyses. effective organization work expands possibilities activities due ability accumulate and quickly process information. Such improvement can significantly improve quality strategic decisions rationalize processes deve...

Under the macro situation of gradual reformation of China, although the institution innovation and culture innovation, etc. are pushed by the requirement of the fast developing economy, it has always lagged behind the demand of the marketing competition of enterprises, and restrained the innovation efficiency. This paper analyses the importance of co-innovation in the intra-enterprise with the ...

Marketers often stress the importance of treating customers as partners. A fundamental premise of this perspective is that all parties can be weakly better off if they work together to increase joint surplus and reach Pareto-efficient agreements. For marketing managers, this implies organizing marketing activities in a manner that maximizes total surplus. This logic is theoretically sound when ...

Marketing theory has traditionally contrasted a market orientation to internally oriented approaches stressing productive efficiency, or selling and promoting. This study examines the comparative effect of these three different emphases on profit performance. The results indicate that analysis of customer needs has a positive association with profitability. Internally oriented approaches do not...

In the past few years, marketing researchers have been increasingly using sophisticated computerized search algorithms to find experimental designs. This paper reviews some fundamentals of experimental design, orthogonality, and balance, and introduces the idea of design efficiency. It then compares some widely available design software including Sawtooth Software's CVA and SAS Institute's OPTE...

Executive Summary The lack of market information represents a significant impediment to market access especially for smallholder poor farmers: it substantially increases transaction costs and reduces market efficiency. For any one crop, the marketing chain consists of multiple middlemen, each taking a margin at every stage of the chain, and price variations in space and time are often large and...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...