As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orient...

Knowledge management is widely discussed, but scarcely supported with tools and information systems. Configurators capture knowledge from product design, marketing and sales. By that configurators support three of the core processes of knowledge management: distribution, usage and preservation of knowledge. Constraint-based configurators and other model-based reasoning systems provide the techn...

Introduction.............................................................................................................. 1 Methodology............................................................................................. 2 1. A definition of knowledge-intensive service firm................................................. 3 2. The relationship network and the role of marketing............

Information and Communication Technologies and the Internet in particular, already integral elements of marketing, are fundamentally transforming the market dynamics and add new parameters to the marketing environment. The rapid adoption of a new generation of online applications known as Social Media (or Web 2.0) resulted in a new breed of powerful, sophisticated, empowered customers increasin...

At the beginning of the twentieth century, exports to Europe had become a typical aspect of the activities of U.S. machine tool fixms. The organization of the fixms' marketing activities was predominantly based on the agency system, as manufacturers a signed representation f their products to independent European distributors. The main advantage of this system was that it harnessed the distribu...

Profitability for leading corporations depends on increasing revenue while containing advertising and marketing costs. In an effort to acquire a complete customer profile, many organizations have created large, customer-centric relational databases. After compiling and centralizing customer data, companies are faced with the challenge of translating volumes of customer data into knowledge that ...

Agricultural marketing research continues to grow and develop with the support of entrepreneurial ecosystem. This study aims visually mapping trends in agricultural through bibliometric analysis domain intellectual structure perspective. uses a approach secondary data from Scopus database. The VOSViewer program search results function were used for visualization. work analyzed 704 scientific do...