O ne major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing-based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches—useful, but not always helpful. Keyword matches provide only one ingre...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

The idea of user satisfaction is not new. But how important it is in quality in use is new and under description. Satisfying the customers is an essential element to staying in business in this modern world of global competition. Software companies satisfy and even delight their customers with the value of their software products and services to gain their loyalty and repeat business. Customer...

Metrics for assessing online customer satisfaction (e-satisfaction) are essential in gauging the success and failure of e-commerce. The Internet business must determine and understand the values of its existing and potential customers. Hence, it’s important for researchers to develop and validate a diverse array of metrics to comprehensively capture the attitudes and feelings of online customer...

User satisfaction is an important predictor of online consumer behavior and the success of a web-based system. If customers are satisfied with the services received through the online system, it is likely they will keep using the system. To examine factors affecting user satisfaction with e-services, a questionnaire was distributed to a random sample of (615) students out of (5918) at Petra Uni...

This chapter proposes a model that (1) analyzes the direct and indirect effects of e-service quality on satisfaction and value with the moderating/mediating role of value as well as (2) analyzes the positive impact of gender, age, education, and income on quality, satisafaction, and value. The overall results show service quality is a major predictor of perceived value, which in turn is positiv...

The purpose of this study is to continue to fill a gap in the literature by investigating the impact of website-supported customer relationships on customer satisfaction. The study used content analysis to analyze the interview data obtained from a sample of 22 executives and webmasters of eight (8) IT companies in Quebec, Canada to test the hypotheses. The results show that three of the four w...

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...