In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...

In the middle of globalization online media, newspapers as print media are currently experiencing competition in industry. Many people who used to use main accessing news information have now shifted resulting many Indonesia that started dislike their readers. One is daily Kompas . To overcome this, an integrated marketing communication strategy effort needed which must be carried out by newspa...

In this paper, we explore a framework for researching relationships between community characteristics and regulation principles. Different regulation principles are supported by different website features. Ultimately, our goal is to help community operators to deepen the appreciation of their community sites by providing empirically validated insights which website features might support their ...

When we read narrative texts such as novels and newspaper articles, we segment information presented in such texts into discrete events, with distinct boundaries between those events. But do our eyes reflect this event structure while reading? This study examines whether eye movements during the reading of discourse reveal how readers respond online to event structure. Participants read narrati...

The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas – sports retailing, online newspaper and online recruitment sites are pre...

If news organizations hope to keep readers, they must remain credible in the eyes of media consumers. This study considers how different online news formats can affect the perceived credibility of a news medium. Three news media were considered: online newspaper, journalist blog, non-journalist blog. Using an experiment, the researchers studied the effects of media use, media dependency, and po...

• This research aimed to look into the suicide metrics in UK by analyzing online news portals. Six portals were selected purposively include study. Since 2020 January November 2020, eighty-nine reports scrutinized. Multiple number of persons involved suicidal acts about 13.4% respondents. Highest rate was reported 2020. Suicide is a serious global burden disease. Recent COVID-19 pandemic has be...

One of the benefits of online journalism has been the enhancement of freedom of expression among the Arab online population [1,2]. Many Arab countries have a long and rich history of practicing censorship of traditional mass media [3]. However, the technological developments of the 1990s helped to establish new media that have begun to change the landscape of the relationship between the govern...

We have studied the pre-adoption phase of the e-newspaper, i.e. a newspaper published with epaper technology. The research question of this article is: In what way can a user centered innovation process contribute to identifying key values in mobile innovations? The aim of this article is threefold: firstly, to identify key values for the e-newspaper, secondly, to examine the intention to adopt...