BACKGROUND Different kinds of physical activity (PA) self-monitoring technologies are used today to monitor and motivate PA behavior change. The user focus is essential in the development process of this technology, including potential future users such as representatives from the group of non-users. There is also a need to study whether there are differences between the groups of users and non...

Abstract Although prices are the most discussed topic in consumer conversations, research has mostly neglected field of price-related word-of-mouth (WOM). The present study picks up this gap by analyzing effects price-WOM valence and price change communicated WOM on perception. While a sender’s opinion is stronger predictor recipient’s perceived fairness, effect expensiveness perceptions. Innov...

Taking a decision in democratic social groups (societies) is based on the opinion of the majority or on the consensus, if it is the case. Personalities and opinions of individuals constituting a social group in different stages of its development are used to be heterogeneous. The difference in opinions is indeed a motive to changes in a social group. So, the study of opinion dynamics is of grea...

In extending the theories of opinion leadership and seeking to the online environment, this study sought to explore whether the established theories for the offline environment would also help us understand opinion leadership in the online world. The tests of hypotheses revealed consistent patterns of opinion leadership and seeking behaviors across the online and offline environments. However, ...

Background In many developing countries like Ghana, community volunteers assist in the provision of certain health services to rural and hard-to-reach communities. This study examined factors that influence the motivation and retention of community-based volunteers supporting with work on health-related activities at the community level in Ghana.   Methods Using a sequential mixed-method design...