Credibility is a powerful and compelling notion. An amalgam of trust and believability, it provides a lens for examining and understanding economic, social, and political situations arising in many arenas, as two divergent but related situations that have come to my attention of late suggest. Consider the following interaction between a father, Abhinay, and his daughter, Aruna. Abhinay says to ...

Online communities offer attractive opportunities and challenges to advertisers. Using a revised source credibility framework, this study proposes that interpersonal trust and platform credibility are core to consumer search and consumption behaviors that allow advertisers to harvest value from online communities. We postulate that (1) quality Web features, and user instrumental and relational ...

The absence of the filtering process for information flow on the Internet caused consumers‟ negative bias of online information, and it makes several consumers hesitate to adopt online information. Although it is important to resolve consumers‟ concerns for online information, there are not enough studies about how to handle this kind of issue. For this purpose, this study suggests that it is n...

BACKGROUND The prevalence of chronic disease in Australia is rising, and poor nutrition behaviour is a modifiable risk factor for many chronic diseases. The utilization of appropriate nutrition information has been recommended to promote optimal nutrition behaviour. OBJECTIVE To investigate individuals' utilization and preference of nutrition information sources as well as perceptions of trus...

This study introduces the concept of social media self-efficacy, or a person's perceived ability to reach desired outcomes in the social media environment, and examines the relationship between social media self-efficacy and how people evaluate information found online. Results of a survey of a representative sample of adult Internet users in the United States (N = 3568) indicate that users wit...