Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent the self. The perception of the image and the text in the product review can influence source credib...

Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...

One-hundred twenty-eight subjects (64 female, 64 male) viewed either a babyfaced or maturefaced female speaker delivering a persuasive communication, and also received information designed to make the speaker seem either untrustworthy or inexpert. Subjects indicated how much they agreed with the speaker's position and completed other measures concerning her appearance and their perceptions of h...

Social media explosion changed the way of communication. It affected the ways companies used to interact with their consumers. Most important it changed the way consumers used to think. Present study attempts to verify the claims and assumptions of social impact theory in the social media environment. Based on social impact theory JIBC April 2012, Vol. 17, No. 1 2 present study examines the imp...

This study empirically examined the informational and normative based determinants of perceived credibility of online consumer recommendations in China. Past literature demonstrated that informational influence is important in affecting reader’s evaluation of incoming information and the effectiveness of a communication. This study extends from the previous Word-of-Mouth studies by including th...

The knowledge of experts presumably affects their credibility and the degree to which the trier of fact agrees with them. However, specific effects of demonstrated knowledge are largely unknown. In this experiment, we manipulated a forensic expert's level of knowledge in a mock-trial paradigm. We tested the influence of low versus high expert knowledge on mock juror perceptions of expert credib...

Virtual co-creation is a tool which assists marketers in better recognizing customers’ needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical research is being conducted in order to clarify the concept. Studies are mostly company centric, overlooking consumer’s value perception of co-creation and how it affects his ...

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study impact characteristics market’s purchase intention. This attempts to identify test key factors that have direct customer online intention for advertised products, examines mediating role attitude towards advertising. In addition, been shown previous studies consumer intention, such as...