Individuals differ in their propensity to adopt new technologies, and thus the paper integrates technology readiness index (TRI) 2.0 with technology acceptance model (TAM) by investigating how B2B decision makers’ technology readiness explains perceived ease of use and perceived usefulness of digital services. The study further investigates how perceived ease of use and perceived usefulness imp...

Purpose: The aim of this study is to examine the impact branding in building and enhancing customer loyalty for banking services. Theoretical framework: dimensions are first factors, which affect a customer’s opinion quality features particular product, including brand recognition, mental image, trust, satisfaction, market value, perceived quality. A large number studies indicate that influence...

Due to the low cost of searching for alternatives online, it is difficult to increase customer repurchase intention in the business-to-customer context. Relationship marketing (RM) is seen as an important way to foster customer trust, and in turn encourage repurchase intentions, which is consistent with the RM tactics-relational mediator-outcome paradigm in the offline context. Several studies ...

Using the data collected from the online banking users in Taiwan, we build a hierarchical model of ebanking service quality and investigate the relationships among e-service quality, trust, satisfaction, loyalty, and brand equity. Moreover, the simultaneous equations system approach is also applied to transfer the traditional satisfaction-loyalty path into the simultaneous relationships between...

background: one of the problems at the present age is anxiety, feelings of hopelessness and nihilism among humans that would cause many problems in life so that stress has called new civilization diseases. this issue would be doubled importance of addressing to this subject and find a way for the treatment and prevention of mental health risk. methods: this study was conducted with library meth...

the key objective of this research is to test the effect of trust based on cognition and affection aspect, regard to 3 main issues as psychological differences, sale manager's marketing experience and sale manager's education level on perceived relationship effectiveness, dysfunctional conflict and functional conflict. the methodology based on descriptive researches and main tool for ...

The purpose of this study was to determine the effect e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey Shopee user students in Sleman Yogyakarta City). This type research is using a questionnaire. population were all City. used sampling technique form purposive with 100 respondents who are live City have made purchases at least two times as samples. dat...

We performed a study to determine the influence that perceived usability has on the user’s loyalty to websites that they visit. The results of the empirical analysis confirmed that the trust of the user increases when the user perceived that the system was usable and that there was a consequent increase in the degree of website loyalty. In the same way, greater usability was found to have a pos...