To support the penetration of cargo cycles in commercial transport, this research aims at identifying significant influencing factors for their purchase, using data from Europe’s largest cycle testing project “Ich entlaste Städte”. This is achieved by developing binary logit models intention to purchase (stated end a 3-month vehicle trial), and actual decision made (queried three months or late...

This study aimed to test the conceptual model on the causal relationship of motivation and consumption intention. To this end, 390 spectators who were present at the stadium, were randomly selected using stratified random sampling. They voluntarily completed Funk’s Motivation Scale and spectators’ consumption intention questionnaire. Structural Equation findings indicted a significantly positiv...

This paper proposes and tests a model using two dimensions of interactivity (machine and person) to predict consumers' intentions to purchase online. Analysis of the results of an online survey of 1,744 respondents revealed that machine interactivity is positively associated with online purchase intentions through its influence on physical telepresence, attitudes, perceived behavioral control a...

Social virtual worlds (SVWs) are an emerging phenomenon in terms of numbers of users as well as business environments. When it comes to the economic viability of SVWs, keeping existing customers active, i.e. customer loyalty, is a sine qua non. In this paper we investigate customer loyalty with two key variables: continuous use intention and purchase intention. We apply the expanded expectation...

Purpose – The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have an impact on intentionto-purchase and purchase perceptions. Design/methodology/approach – Quantitative research was conducted by ...

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

The main purpose of this research is to measure the impact price and product quality on purchase intention Nexfood’s product. This had distributed an online form purposive be filled up by 97 participants from Surabaya. SPSS were used analyzed data collected with multiple linear regression. To find independent variable dependent simultaneously, was using coefficient determination. influencing in...

Produk otomotif merupakan salah satu produk yang mengalami dampak pada masa pandemi COVID-19. Penurunan produktivitas penjualan di Indonesia bahkan telah mendorong pemerintah untuk menetapkan kebijakan khusus terkait pajak pembelian kendaraan bermotor baru Indonesia. Terlepas dari situasi pandemi, dasarnya pemasar tetap perlu mengetahui faktor-faktor produknya. Tujuan penelitian ini adalah meng...